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Restaurant Concepts To Beat One Million Other Food Joints

FFDM Villa Cascina: Formal restaurants should have an equally formal yet charming dining set.

FFDM Villa Cascina: Formal restaurants should have an equally formal yet charming dining set.

Why do people go to specific restaurants many times during a year? One reason could be the great food that is being served there. More often than not, though, people keep going back to these restaurants because of the ambience. So forget about the scrumptious meals, even the famous chef, this time, we’re focusing on the restaurant’s design.

Have you ever thought how restaurants actually attract customers? There are other factors as mentioned but knowing the rules in restaurant design could make or break the business.

The Food Remains the Star of the Show

If you noticed, the best restaurants in town have designs that are barely noticeable. There are, of course, striking features but the overall look composed of the lighting, layout, and other design elements all work to cultivate the mood that people keep going back to.

The main feature will always be the food so well-designed restaurants are not designed to distract the customers from the food, more so the conversations that would take place. Combine the warm vibes, excellent customer service and the wonderful meal and what you would be looking at is a restaurant that deserves a five-star rating.

Be Wary of Time Elements

Restaurant interiors are a concoction of various time elements. First, not every vintage-looking architectural detail will entice diners to come in. Consider the oldest restaurants in Paris – people don’t go there because of the stains on the marble countertops or the potholed flooring. People go to the oldest restaurants because of the historic feel inside it but this does not mean that you have to embrace its decadence.

It is also crucial to give the restaurant a contemporary vibe. The place may be hip and lively but with the absence of a neighborhood kind of appeal, it simply fails.

Hooker Furniture Dining Room Curata Wine Server is perfect in any fine-dining setting.

Hooker Furniture Dining Room Curata Wine Server is perfect in any fine-dining setting.

Small Details Matter

Rather than focus your energies on doors, chairs and murals, learn how you can make the sightlines and pathways operational. Always design with practicality in mind. Simple rules such as the path to the kitchen never crossing the path to the toilets should be remembered. Be sure to keep the server stations concealed from the main dining area.

As soon as you’re done with the logistics, you can now go to the more fun part of designing the restaurant interiors – this is the phase when ideas for fabrics, materials and actual furniture are reviewed. These things will affect the overall concept so you have to carefully choose what you’re going to use. You may have a Japanese theme in mind but this should not stop you from bringing in customers who would visit the restaurant for a power lunch.

Be Less Loud

The white tablecloth should be a staple in any restaurant. People now frequent the most eccentric and industrial places which is a sign of customers seeking something that’s a little less bold or a little less loud.

Dare to Stand Out

In the U.S., there are almost a million restaurants craving for customers’ attention. Every single of these is trying to tell people that they are different from the rest – this isn’t always an easy task. Launching a brand new concept means you have to seriously review your branding and even worry about the silverware and glassware.

The brand is your business’ personality. Persons become known for what they do or because of their behavior but the brand is the definition and the totality of the restaurant business that you’re establishing. Know how to position your brand – you’re not just the better steakhouse, you’re supposed to the best steakhouse.

Restaurant concept development includes researching your competitors, knowing the food trends, financial modeling, and portfolio management. Invest in these just as you would invest in the right furniture, lighting and accessories.

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This entry was posted on Tuesday, December 6th, 2016 at 5:00 pm and is filed under Hospitality Industry, Interior Design 101. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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